Into the Green | Celebrity Charity Auction

For the second year in a row we rolled out the green carpet for the star-studded “Into the Green” charity auction hosted by Hugh Jackman.

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As part of the event, we supplied ten 500e vehicles personalized by Hollywood’s biggest stars to benefit the Motion Picture & Television Fund (MPTF). Each of the vehicles included an etched signature on the FIAT glove box by the participating celebrity who embraced the opportunity to help their peers receive the support they need after all of the years of dedication and professionalism to the entertainment industry.

“The FIAT brand’s partnership with MPTF brings electric power and star power together for a good cause,” said Jason Stoicevich, head of FIAT Brand North America. “The funds raised as part our Celebrity FIAT 500e ‘Into the Green’ charity auction will help support the MPTF’s initiatives.”

"Hugh Jackman... One Night Only" Benefiting MPTF

During the evening’s festivities, the FIAT 500e, personalized by Hugh Jackman, was auctioned off LIVE, receiving a winning bid of $50,000. The remaining nine FIAT 500e vehicles were up for grabs to bidders on eBay Motors.

Check out the list of celebrity FIAT 500e vehicles that went up for auction, and tell us whose all-electric Cinquecento you would most like to take for a cruise along the Pacific Coast Highway.

The post Into the Green | Celebrity Charity Auction appeared first on FIAT Backstage.

Source: http://blog.fiatusa.com/events/into-the-green/

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