Let the FIAT® Brand Jack Yo Lantern this Halloween

Alright fans, the scariest time of the year has arrived. No, not tax season – Halloween! It’s a time when creativity shines, and you should be rewarded for your creative vision. While the kids are busy trick-or-treating, you can take full advantage of some FIAT® brand treats by carving up your own FIAT 500-inspired pumpkin.

Here’s how it works:

First, you need to pick out the perfect pumpkin. This is a very important step, as it will be the canvas on which you create your contest entry. If you’re unsure what makes for a quality pumpkin, consult your local market or pumpkin patch. We’re car experts, not produce experts.

Now comes the fun part.

Using the FIAT brand as inspiration, create a pumpkin that reflects the best of what you think the FIAT brand stands for – it could be our logo, one of your favorite models, anything – as long as it’s related to the FIAT brand! Need a little inspiration to help strike a creative spark? Don’t worry, we’ve got some great stencils to help you get started.


fiat_pumpkin_template_car fiat_pumpkin_template


How you use the stencils is up to you. You can fully carve out your pumpkin, etch the stencil into your pumpkin, or even use markers to draw out the stencil! Your only limit is the amount of effort you want to put into your creation.

After you’ve crafted your FIAT brand-inspired pumpkin, you’ll need to find the best placement and best lighting to capture a photo of your pumpkin creation. Then upload your picture to Instagram using the hastag JackYoLantern.

So follow us on Instagram today, and start posting your pumpkin pictures – don’t forget the hashtag! You can also find more FIAT brand fun over on our Facebook page and on Twitter.

The post Let the FIAT® Brand Jack Yo Lantern this Halloween appeared first on FIAT Backstage.

Source: http://blog.fiatusa.com/lifestyle/jack-yo-lantern/


FIAT® USA and Jones Soda Co. | Jonesin’ for a FIAT 500e

Jones Soda Company

FIAT® USA fans never pass up a great photo opportunity when they see it. That’s why our fans have spent the summer snapping pictures and capturing fun-filled moments in the presence of a FIAT 500 during the Jonesin’ for a FIAT 500e photo contest.

Throughout the contest, fans have uploaded their images on Instagram using the hashtag #JonesinForAFIAT500e for a chance to win a series of weekly prizes or the ultimate grand prize.

The grand prize winner will drive off in a 2013 FIAT 500* to surf lessons with professional surfer Brianna Cope, and will have his or her snapshot featured on a line of Natural Jones Soda bottles in 2014.

Check out some of our favorite submissions so far, below.

FIAT Jones Soda 2

FIAT Jones Soda

FIAT Jones Soda 3

FIAT Jones Soda 4

FIAT Jones Soda 7

FIAT jones soda 8

FIAT Jones Soda 9

FIAT Jones Soda

The contest officially ends Thursday, October 31, which means you still have a few days to submit your Jonesin’ for a FIAT 500e photos. Don’t stop there – continue submitting your creative FIAT snapshots on Instagram, and you might just get a double tap from @FIATUSA the next time you mention us in a post. .

*If the winner is a California resident, he or she will receive a FIAT 500e.

The post FIAT® USA and Jones Soda Co. | Jonesin’ for a FIAT 500e appeared first on FIAT Backstage.

Source: http://blog.fiatusa.com/news/jonesin-for-a-fiat-500e/

FIAT® Backstage Snapshots

To thank our fans, we are sharing the most compelling fan stories submitted throughout the year in our brand-new Snapshots video series. The series celebrates you, the fan, by featuring stories that are as interesting and diverse as you are.

This month, we meet Ira Schwartz , whose love for cars began from the moment he was born in the backseat of his parents’ car – racing into this world before his parents could even make it to the hospital.

A self-proclaimed gearhead, Ira has owned countless sports and race cars throughout his life, and recently elected the 2013 FIAT® 500 Abarth as his daily driver.

Hear the rest of Ira’s story in our first Snapshots video below.

Does your FIAT 500 have a deep personal meaning to you? What fuels the connection that you share? We encourage you to tell us your story, like Ira did, in the FIAT Story Booth, and our next Snapshots feature could be about you!

The post FIAT® Backstage Snapshots appeared first on FIAT Backstage.

Source: http://blog.fiatusa.com/you/fiat-backstage-snapshots/



Every city has at least one of those hardworking local bands that everyone in town knows and loves.

Here’s your chance to discover new music and help your favorite undiscovered band or musician get the break they deserve during the FIAT® USA Band Prix.

Starting November 5, fans of FIAT USA on Facebook will gain access to download songs for free from  up to 6,000 different promising hometown talents. Each song download will count as a vote for that artist. After two weeks, the 50 artists with the highest number of song downloads will move on to the final round, where a panel of judges will determine four runners up and eventually one grand prize winner.

You will also have the chance to get to know the five finalists on a more personal level through a series of Google+ Hangouts sponsored by FIAT USA and ReverbNation.

Are you an up-and-coming artist or band? Tap into FIAT USA’s vivacious and creative community during the FIAT Band Prix. To enter, all you need to do is submit one original song from your ReverbNation account – and if you don’t have a ReverbNation account, signing up is quick and simple.

FIAT Band prix instructions

The top 50 artists will win a year-long ReverbNation Pro package to help them digitally distribute and promote their music. Judges will narrow those 50 down to five finalists, of which four runners up will receive $3,000. The lucky grand prize winner of the FIAT USA Band Prix will score a guest appearance on VH1’s Top 20 Countdown and $5,000 in new gear.

What undiscovered band or musician do you think deserves to win the FIAT Band Prix? Share with us in the comments below.

The post FIAT® USA BAND PRIX appeared first on FIAT Backstage.

Source: http://blog.fiatusa.com/featured/fiat-usa-band-prix/

Introducing the 2014 FIAT® 500

2014 FIAT 500

We’re always looking for ways to raise the bar in stylish and comfortable driving. That’s why we’ve decided to amplify the 2014 FIAT® 500 lineup with an array of new features, which include passenger seat modifications, style updates and several new colors.

The passenger seat modifications will have all of your friends calling shotgun because the 2014 FIAT 500 lineup now includes a lower passenger seat for increased headroom. We’ve also added a position memory seat with a tilt/shift handle and armrest – the same that you’ll find in the driver’s seat.

Looking to turns heads in 2014? On the exterior, two new colors have been added to the FIAT 500 color wheel, including Granito Lucente (granite crystal) and Nero Puro (straight black).

 2014 fiat 500 3

 The enhanced FIAT 500 and FIAT 500c models are infused with style, technology and convenience features to make life on the go more personalized and comforting – and with the 500 Turbo, even more thrilling.

Below, you’ll discover the new options made available in the 2014 FIAT 500 lineup:

FIAT® 500 Sport

    • New Avorio (ivory) accented interior
    • Bright Aluminum Alloy five-spoke 16-inch wheels
    • Rosso (red) accented wheel cap

FIAT® 500 Turbo

    • Hyper black 16-inch aluminum wheels
    • 34% more power and 53% more torque thanks to the 1.4 liter MultiAir Turbo engine and sport-tuned

2014 FIAT 500 2

The Cinquecento continues to provide Americans with a unique combination of style, European handling, technology and personalization options at an incredible value. For more information on the FIAT 500 and FIAT 500c visit FIATUSA.com, where you can also find a local dealer and schedule a test drive today!

The post Introducing the 2014 FIAT® 500 appeared first on FIAT Backstage.

Source: http://blog.fiatusa.com/vehicles/2014-fiat-500/

The Modern Gentleman’s Guide to Dressing Like an Italian

When it comes to fashion, Italians are professionals at merging high style with everyday life.

The popular Italian philosophy la bella figura (literally, “beautiful figure”) speaks to a way of life that emphasizes the importance of always making a good impression. The modern American man can easily capture the essence of the sophisticated Italian and la bella figura by adopting these basic style principles.

FIAT BLOG Dressing Like an Italian 1

Master the art of sprezzatura

Embrace sprezzatura, an Italian term that refers toa certain nonchalance, so as to conceal all art and make whatever one does or says appear to be without effort and almost without any thought about it.”

This means that the key to attaining true Italian style is to be put together without looking like you’re trying too hard. This is easier said than done, but remember to keep it simple and try to let one article of clothing take the lead.

One way to achieve effortless Italian style is through spezzato, a common aesthetic in Italian menswear, which literally means “broken.” Quite simply, spezzato describes a combination of jacket and trousers that’s not a matching suit. Try pairing a tailored suit jacket with casual pants to achieve a level of understated sophistication.

FIAT BLOG Dressing Like an Italian 1

Slim, tailored lines 

In matters of menswear, most will agree that the construction of a suit takes precedence over its style.

The Italian emphasis on structure gives way to suits that are slim and retain an easy elegance,  distinguishing the garment from boxier British or American suits.

Italian trousers are typically shorter in length and have a tapered waist that sits close to the hips. Other distinct characteristics of the Italian suit include jackets with a prominent V shape, padded shoulders, higher buttons and flapless pockets.

Accessorize like an Italian

Italians never overlook the small details. Make a statement with expressive accessories such as lapel pins, bold socks, pocket squares, scarves – or may we suggest – the FIAT® 500 GQ edition.

What aspects of Italian style do you like to integrate into your own look? Show us your most stylish looks on the FIAT USA Facebook Page or tag @FIATUSA on Instagram.

The post The Modern Gentleman’s Guide to Dressing Like an Italian appeared first on FIAT Backstage.

Source: http://blog.fiatusa.com/lifestyle/modern-gentlemans-guide-dressing-like-italian/


Featuring 123 cubic feet of interior space, the FIAT® 500L comes ready to meet the demands of any busy lifestyle. With modern technology in the dash and plenty of headroom and legroom, the 500L is ready to tackle the demands of your daily commute. But the 500L is not just about utility, it’s also about injecting a little Italian flair into your daily drive.

 FIAT 500L

We have three commercials, new to YouTube, that showcase how the 500L meets both the demand for practicality and the desire for style, in situations most anyone can relate to.

First, watch how the size and maneuverability of the 500L help ease the stress of being late for a wedding – and how the added passenger room can work in your favor!

Next, the 500L takes on the challenge of the pushy parents. When two lovebirds plan to take a relaxing drive together, some parental interference makes getting closer nearly impossible – but that’s nothing a few long, dark tunnels can’t help fix!

Finally, the 500L helps bridge the cultural gap between two families by helping a father get aquatinted with the customs of his son’s new girlfriend’s family.

Which of our FIAT 500L spots did you like best? Tell us in the comments below, and be sure to check out all four versions of the 500L on the FIAT USA website.

The post FIAT® 500L YOUTUBE SPOTLIGHT appeared first on FIAT Backstage.

Source: http://blog.fiatusa.com/lifestyle/fiat-500l-youtube-spotlight/