Motion Picture Rush Brings FIAT® Racing History to Life

Climb into the cockpit of your FIAT® 500 Abarth, and zoom on over to your local movie theater, to experience the adrenaline of the great daredevils and rivals in racing history in the new motion picture Rush, in theaters today.

Rush is a spectacular big-screen re-creation of the merciless and legendary 1970s Formula 1 rivalry between gifted English playboy James Hunt (Chris Hemsworth) and his disciplined Austrian opponent, Niki Lauda (Daniel Brühl).

Set against the sexy and glamorous golden age of racing, Rush portrays the exhilarating true story of the charismatic Hunt and the methodically brilliant Lauda, two of the greatest rivals the world of sports has ever witnessed.  Taking us into their personal lives and clashes on and off the Grand Prix racetrack, Rush follows the two drivers as they push themselves to the breaking point of physical and psychological endurance, where there is no shortcut to victory and no margin for error.

Throughout history the FIAT name has come to represent the finest in Italian auto design and craftsmanship, both on the track and on the road. Our passion for fast, high-performance cars and our rich racing heritage come alive in this powerful film directed by Ron Howard.

If it were 1976 during the Formula 1 season, would you be on team Lauda or team Hunt? Let us know in the comments below.

The post Motion Picture Rush Brings FIAT® Racing History to Life appeared first on FIAT Backstage.

Source: http://blog.fiatusa.com/news/rush/

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Story Booth Collection 19

Italy has inspired some of the greatest stories ever told.

With your help, we’re merely adding to the collection.

We love to hear your fondest FIAT memories, and we’ve gathered a few of our favorites. Don’t forget, you can share your FIAT story with us over in the FIAT Story Booth. Who knows? Maybe your story will be featured in our next batch of favorites.

You can see some of our previous favorites here.

David King

Early in 2012, I saw the first Abarth commercial and decided that it was exactly what I wanted. Now over a year and a half after I bought her, she still makes me smile every time I see her. I love the looks and thumbs up I get when folks hear the vibrant exhaust note. I have enjoyed modifying her, and wow did I have a blast at the Abarth Track Experience! This car is everything that was advertised and more. This is the first time I have ever joined a club or forum because of a car, and I have spent many hours chatting with other like-minded car people.

 FIAT ABARTH

Again, I am enjoying every minute of ownership. I even made the cover of a magazine if you look carefully, and was interviewed at the FIAT FreakOut last year. I highly recommend the FIAT brand for fun!

 

Andy Hight

Just wanted to let you know that you stole me away from my previous car brand! I even work only a few miles from its headquarters and see its cars all the time. But now my love is for FIAT, and I even got a license plate to let everyone know.

FIAT 500

And this isn’t my first FIAT 500!  After a little over a year of buying my 2012 500 Sport, I upgraded. But in the time I had the Sport, I loved and babied it. My Sport even won me first place at the 2012 FreakOut (my first time and definitely not my last time attending). So now, I’m running around town in a 2013 white Abarth that I love. I’m sorry. I mean LOVE!!! (The Rame Sport in the photo was my first 500.)

 

Luke Pannone

Before driving one of these, I never thought I would be a FIAT owner. I was looking at multiple cars, and when I came across the FIAT Sport I could not turn away. As soon as I got in and started driving, I knew this was the car I needed to own.

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Today, every time I get in my car it puts a smile on my face. It is so much fun to drive, and I WILL be purchasing another FIAT in the coming years. I am thinking either the FIAT 500 Turbo or the 500L. I’m forever FIAT!

Do you have a FIAT story of your own? Share it with us!

The post Story Booth Collection 19 appeared first on FIAT Backstage.

Source: http://blog.fiatusa.com/you/story-booth-collection-19/

FIAT® USA Open Road Challenge with the #JJ Crew

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Yesterday we kicked off the FIAT USA Open Road Challenge in the Windy City with Josh Johnson – also known as #JJ –  and his team of collaborators (Emily Gomez, Michael Pettruzzi and Kevin Kuster). The #JJ community is the  largest community of photographers on Instagram.

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The team plus FIAT Backstage and our videographer piled into two FIAT 500L vehicles and headed to the Navy Pier to meet Chicago’s most enthusiastic #JJ fans. Upon arrival we began to meet other avid Instagrammers who all recognized each other by their #JJ connection and usernames.

During the Instameet the group of about 50 photographers took a stroll along Lake Michigan capturing the moment through their personal artwork. Check out some of the highlights below from today’s FIAT USA Open Road Challenge Instameet in Chicago.

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#JJ Chicago

 Stay tuned to FIAT Backstage tomorrow as the #JJ team takes on Detroit, and be sure to follow along on Instagram at hashtag JJ (#JJ).

OPEN ROAD CHALLENGE DAY 2 – DETROIT, MICH.

On day two of the FIAT® USA Open Road Challenge, we awoke with the #JJ team and made a beeline for some espresso before hitting the road in our FIAT 500L to our next destination, the Motor City.

It was a gorgeous day in the Detroit, which made for picture-perfect lighting during our photo walk with local members of the #JJ community.

We spent the duration of our Instameet strolling through “the D,” capturing images that reveal the true beauty within this urban landscape.

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This Instameet gave the #JJ team an opportunity to break down the barriers of smartphones and really interact with their community members. They even made a pact to leave their smartphones in the middle of the dinner table and vowed that no one was to touch them until after the meal (or else that person had to pick up the tab).

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Connecting the visionaries of the #JJ community is what the FIAT USA Open Road Challenge is all about – and we’re excited to be along for the ride!

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We’re going to be heading east throughout the next three days, which means there is still time for you to join the adventure! For specific dates and times, check out the FIAT USA Facebook page.

OPEN ROAD CHALLENGE DAY 3 – PITTSBURGH, PENN.

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Josh Johnson was a pioneer in the Instagram movement, creating a competitive and collaborative community for photographers that has grown to an incredible 445,000 followers.

As Instagram gained popularity, so did the #JJ community. That’s when Josh rallied a troop of talented photographers to help him manage and facilitate the program – thus came Emily Gomez, Michael Pettruzzi and Kevin Kuster.

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The #JJ team members, who had never met in person prior to this trip, have spent the past three days getting to know each other and members of their community on a personal level beyond Instagram.

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Today on the FIAT Open Road Challenge,  scenery dictated our stops along the route to Pittsburgh, Pennsylvania. The #JJ leaders, who have a sharp eye for detail, composition and lighting, strategically planned pit stops where they knew they could snap great photos to document this expedition.

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Five hours and countless playlists later, we arrived at the Smithfield Bridge (one of a record-breaking 446 bridges in the city) to meet another group of creative visionaries at a #JJ Instameet.

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We covered more ground, crossing the bridge and trailing a mile to Point State Park, where a mix of beautiful terrain, architecture and water inspired some striking photography.

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On to our next stop in Washington D.C.! And don’t forget to check out the FIAT USA Facebook page at the end of the trip where you can vote on which photographer you think deserves to win a new FIAT 500L.

OPEN ROAD CHALLENGE DAY 4 – Washington, D.C. 

Day four of the FIAT Open Road Challenge brought us to our country’s capital, Washington, D.C.

A more flexible schedule meant that the team had some much-needed downtime in between traveling and heading out to the Instameet.

 #JJ Josh Johnson DC

After four days of traveling, the team was thankful to have the time to recharge its internal (and external) batteries before heading to the Thomas Jefferson Memorial to meet some of D.C’s most active #jj members.

A September sunset set the scene for our photo walk along the Potomac River Tidal Basin and through the National Mall, where this newly acquainted group of Instagram friends enjoyed interacting and comparing techniques.

Take a peek below at some of our favorite photos from our time spent in D.C.

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Where do you think the #JJ team should head on its next road trip? Tell us in the comments below!

OPEN ROAD CHALLENGE DAY 5 – New York, New York

Caffeine intake and anticipation were high on the final day of the FIAT® USA Open Road Challenge. FIAT Backstage, the #JJ team and our FIAT 500L duo beat the sun to breakfast, waking up at 4:30 A.M. in order to make it to our Instameet in New York City.

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We had a five-hour drive and a jam-packed day ahead of us. As tired as we were from being on the road for five days, we all managed to enjoy the ride into the Big Apple thanks to our Uconnect system with satellite radio. The #JJ team members all took turns playing DJ – Emily cranked the indie station, Michael preferred the classic hits, Josh concentrated on podcasts and Kevin was into “the king of rock and roll.”

brooklyn Bridge #JJ Josh Johnson

Our shiny FIAT 500L fleet rolled into town and headed for the Brooklyn Bridge to meet the largest group of #JJ community members on the entire FIAT USA Open Road Challenge – we even got to hang out with Josh’s mom, @grammy1!

 #JJ Josh Johnson 2#jj Josh Johnson NYC 2

We spent the afternoon indulging our creative side, strolling across the bridge and capturing the stature of the city.


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In the evening, everyone put on their finest attire and headed to the FIAT  of Manhattan for the FIAT USA Open Road Challenge after-party. DJ Nash got us off on the right beat with some ambiance music.

 FIAT OF MANHATTAN

 In NYC, we met some community members who traveled all the way from Brazil to meet Josh Johnson and the crew. They told us about how the #JJ forums have influenced their creative lives and how the connection they have built with other users is unlike anything else they’ve experienced from social media.

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#jj NYC

Built on the principle of encouragement, #JJ has created a sense of community that is truly profound.

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It was a pleasure getting to meet and interact with all of the #JJers in Chicago, Detroit, Pittsburgh, D.C. and New York City!

How has the #JJ team inspired you? Let us know in the comments below or on the FIAT USA Facebook page, where you can also watch some excusive footage of Josh, Kevin, Michael and Emily!

The post FIAT® USA Open Road Challenge with the #JJ Crew appeared first on FIAT Backstage.

Source: http://blog.fiatusa.com/events/fiat-usa-open-road-challenge/

Concorso Italiano – Unveiling the FIAT® 500c GQ Edition & FIAT 500 Cattiva

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Unveiling the FIAT® 500c GQ Edition & FIAT 500 Cattiva

For one day in August, the eyes of the car world are focused on Monterey, California, as the Concorso Italiano event brings together luxury car owners from across the globe to compete for the coveted Concorso awards.

We were at Concorso last year, where we revealed the FIAT® 500 Turbo, and this year we kept up our tradition of Concorso unveilings by introducing two brand-new FIAT 500 models, the Cattiva and FIAT 500c GQ Edition!

With about one thousand vehicles of Italian origin, from classic to futuristic, one could have explored for hours and still not see everything Concorso had to offer. Central to all of the excitement was the FIAT USA pavilion. All day, people were coming in to get a closer look at the new FIAT 500 GQ Edition and the 500 Cattiva, in addition to the Abarth, 500L and 500e models that were also on display.

Check out some of our favorite photos from the day:

FIAT 500 Cattiva at Concorso Italiano

FIAT 500 Cattiva at Concorso Italiano

FIAT 500 GQ Edition

FIAT 500 GQ Edition Reveal at Concorso Italiano

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FIAT USA at Concorso Italiano

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Vintage FIAT Brand Vehicles

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Vintage FIAT Brand Vehicles

We had a great time with all of the fans and vendors that made this event a rousing success. There will be plenty of reasons to return next year, but until then you can find more FIAT news and updates on our Facebook page and Twitter feed.

Which of the new FIAT 500 models do you like the most, the Cattiva or the GQ Edition?

The post Concorso Italiano – Unveiling the FIAT® 500c GQ Edition & FIAT 500 Cattiva appeared first on FIAT Backstage.

Source: http://blog.fiatusa.com/events/concorso-italiano/

FIAT® USA Helps Drive Success: The Destiny Mobile

MAKIAH Green

We recently awarded the winner of the DRIVE TO SUCCESS program, an initiative that helps promising underserved students,  with a brand-new 2013 FIAT® 500. This year we were fortunate to meet University of Southern California student, Makiah Green, who is also a graduating scholar of Magic Johnson’s Taylor Michaels Scholarship Program.

We hop into the passenger seat as Makiah tells us a little more about her newfound independence in her FIAT 500.

When I declared myself an English-creative writing major, I couldnt have imagined that my words would win me anything other than a voice and a hypothetical book deal.

In response to the question “What drives you to success?” I wrote a short essay about how my personal success is measured not by the number of commas on my paycheck, but by my ability to induce change within the entertainment industry and society at large. In it, I outlined my plans to create comprehensive and uplifting media content for minorities who have grown weary of one-dimensional representations of their people.

At the culminating awards brunch of the 15th Annual Magic Johnson Foundation Taylor Michaels Scholarship Leadership Conference, I was awarded a brand-new 2013 FIAT 500 for winning the first-ever Drive to Success Essay Contest. After I got over my initial bout of disbelief, I made my way to the stage in tears. I was crying for all of the people who would hear my story and finally realize that its profitable to be themselves.

 Makiah Green

Like most children, I grew up thinking that success was equivalent to embroidered lab coats and law degrees. In college, I faced a lot of opposition from my peers, family and superiors, who constantly asked me why I was majoring in English, as if it were a complete and utter waste of time. I find it both interesting and divine that my words have now matched me with a vehicle that shares some of my strongest values.

 My 2013 FIAT 500 Pop is fiercely unapologetic, modest, yet bold and remarkably efficient. During my first drive, it became clear that I had been inducted into a new family of class, elegance and utility. It just so happens that I was already aspiring to live up to these qualities long before I was introduced to the FIAT brand. My 500, affectionately named “The Destiny Mobile,” is the physical entity that will carry me through my new life as a professional writer and social activist.The daring, individualistic spirit behind it will propel me even further.

Over the past few weeks, Ive had an absolute blast fitting into parking spaces that arent options for most, waving to members of the FIAT family on the freeway and simply getting to know my new partner in excellence. My destiny is only beginning to unfold—Im just along for the ride!

Congratulations, Makiah, from all of us here at FIAT USA!

The post FIAT® USA Helps Drive Success: The Destiny Mobile appeared first on FIAT Backstage.

Source: http://blog.fiatusa.com/news/drive-success/

FIAT® USA Open Road Challenge with the #JJ Crew

Yesterday we kicked off the FIAT USA Open Road Challenge in the Windy City with Josh Johnson – also known as #JJ –  and his team of collaborators (Emily Gomez, Michael Pettruzzi and Kevin Kuster) The #JJ team is the largest community of photographers on Instagram.

The team plus FIAT Backstage and our videographer piled into two FIAT 500L vehicles and headed to the Navy Pier to meet Chicago’s most enthusiastic #JJ fans. Upon arrival we began to meet other avid Instagrammers who all recognized each other by their #JJ connection and usernames.

During the Instameet the group of about 50 photographers took a stroll along Lake Michigan capturing the moment through their personal artwork. Check out some of the highlights below from today’s FIAT USA Open Road Challenge Instameet in Chicago.

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Stay tuned to FIAT Backstage tomorrow as the #JJ team takes on Detroit, and be sure to follow along on Instagram at hashtag JJ (#JJ).

The post FIAT® USA Open Road Challenge with the #JJ Crew appeared first on FIAT Backstage.

Source: http://blog.fiatusa.com/events/fiat-usa-open-road-challenge-jj-crew/

FIAT® USA Open Road Challenge with the #JJ Crew

Yesterday we kicked off the FIAT USA Open Road Challenge in the Windy City with Josh Johnson – also known as #JJ –  and his team of collaborators (Emily Gomez, Michael Pettruzzi and Kevin Kuster) The #JJ team is the largest community of photographers on Instagram.

The team plus FIAT Backstage and our videographer piled into two FIAT 500L vehicles and headed to the Navy Pier to meet Chicago’s most enthusiastic #JJ fans. Upon arrival we began to meet other avid Instagrammers who all recognized each other by their #JJ connection and usernames.

During the Instameet the group of about 50 photographers took a stroll along Lake Michigan capturing the moment through their personal artwork. Check out some of the highlights below from today’s FIAT USA Open Road Challenge Instameet in Chicago.

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Stay tuned to FIAT Backstage tomorrow as the #JJ team takes on Detroit, and be sure to follow along on Instagram at hashtag JJ (#JJ).

The post FIAT® USA Open Road Challenge with the #JJ Crew appeared first on FIAT Backstage.

Source: http://blog.fiatusa.com/events/fiat-usa-open-road-challenge-jj-crew/